Plain-English guides to owning a better website
Be Found on Google and in AI Answers: Our New SEO & AEO Plans
The short answer: from today, Tarquin & Gunn offers SEO & AEO as its own monthly service. Each month we look after the things that help customers find you on Google and in AI tools like ChatGPT: your site's technical health, your Google Business Profile, your directory listings and the clear answers AI tools look for. Plans start at £245 a month (ex VAT), with a 3-month minimum. You can see all three plans on our SEO & AEO page.
Why we've launched this
A good website is only half the job. The other half is being found.
For years that meant Google. It still does, but more and more people now ask AI tools such as ChatGPT, Perplexity and Google's AI Overviews to recommend a plumber, an accountant or a florist. Those tools build their answers from what they can read about you: your website, your Google Business Profile and the directories you're listed on. If those are thin, out of date or don't agree with each other, you're easy to leave out.
Being found doesn't stop once a site goes live. So we've made it a proper service, with clear prices and clear limits, rather than something squeezed in around other work.
What is AEO?
AEO stands for answer engine optimisation. SEO helps search engines rank your pages. AEO helps AI tools understand your business and name it correctly when someone asks a question.
In practice that means:
- Clear answers on your pages, written the way customers actually ask questions
- Schema, a small piece of code that tells machines what your business is, where it works and what it offers
- An llms.txt file, a plain summary of your site that AI tools can read
- AI-answer tracking, where we ask AI tools a set of questions about your kind of business each month and record whether you come up
None of this replaces good SEO. It sits on top of it. If your site is brand new, start with the basics in Before You Launch Your Website: 4 SEO Steps; this service is for the months and years after that.
What's included every month
Every plan covers the same core work:
- Technical SEO: speed, indexing, page titles, descriptions and schema
- Google Business Profile: kept accurate and up to date
- Directories and safe backlink work: your details checked and corrected, plus ideas for genuine local links from partners, suppliers and local groups
- AEO: llms.txt, schema, FAQ content and AI-answer tracking
- A monthly report in plain English, showing what we did and what changed
Your accounts stay in your name, and every post, page and listing we create stays yours if you stop. That's the same thinking behind our websites: built to last, not to lease.
The three plans
All prices are per month and exclude VAT.
| Plan | Per month | Hours a month | Blog posts a month | 12 months upfront |
|---|---|---|---|---|
| Essentials | £245 | up to 4 | none | £2,450 |
| Growth | £345 | up to 7 | 1 | £3,450 |
| Authority | £595 | up to 12 | 2 | £5,950 |
Essentials suits a business that mainly needs its site, profile and listings in good order, plus the AEO basics.
Growth adds a blog post every month, each one written to answer a real question your customers ask. That's the kind of page both Google and AI tools like to quote.
Authority adds a second monthly post and more hours, for businesses in busier markets or covering several areas.
Need more writing? Extra blog posts (about 800 to 1,000 words) are £125 each. Pay for 12 months upfront and you only pay for 10.
The full detail of each plan is on the SEO & AEO page.
Setup and site review
Every plan starts with a one-off setup and site review. We look over your site, connect Search Console and Bing Webmaster Tools, add llms.txt and schema, record where you're starting from (including how AI tools currently answer questions about you) and carry out the first round of improvements, up to 4 hours.
| Your site | Setup and site review |
|---|---|
| A site we built | £150 |
| Another site, up to 15 pages | £295 |
| Another site, 16 to 40 pages | £450 |
It costs less if we built your site, because we already know it. Sites over 40 pages are quoted individually.
What we won't do
This matters as much as what we will do.
- We don't promise rankings. Nobody can honestly guarantee a place on Google or a mention in an AI answer. We do the work that helps and show you what changed.
- We never buy links. Bought links can do real harm to a site.
- We don't promise a set number of links. Good links come from real relationships, so we suggest worthwhile local sites to approach instead.
How the term works
There's a 3-month minimum, because search takes time to respond. After that it rolls monthly, and you can cancel with one month's notice.
Is this part of the Care Plan?
No. Our £30-a-month Care Plan is maintenance only: keeping your site updated, backed up and secure. SEO & AEO is a separate service. You can have either, both or neither, and it works on most websites, not only ones we built.
Frequently asked questions
What is the difference between SEO and AEO?
SEO helps your pages rank in search engines like Google. AEO (answer engine optimisation) helps AI tools such as ChatGPT, Perplexity and Google AI Overviews understand your business and name it correctly, using clear answers, schema and an llms.txt file.
How much do the SEO & AEO plans cost?
Essentials is £245 a month, Growth £345 and Authority £595, all ex VAT. There's a one-off setup and site review from £150. Pay for 10 months, get 12, when you pay a year upfront.
Do you guarantee rankings?
No. Nobody can honestly guarantee Google rankings or AI mentions. We do the work that helps and report what changed each month.
Do you build backlinks?
We never buy links and we don't promise a number of links. We keep your directory listings accurate and suggest genuine local sites worth approaching.
Does my website need to be built by Tarquin & Gunn?
No. It works on most websites. Setup costs less if we built your site, because we already know it.
Is there a minimum term?
Yes, 3 months. After that it rolls monthly and you can cancel with a month's notice.
Want to be easier to find?
If you'd like customers to find you on Google and hear your name in AI answers, have a look at the plans and pick the one that fits.